Social Media Best Practices

DO's

  • Piggyback off of ABWE's work
    • Share its content
    • Larger audience base
    • Likelier to attract more views
  • Refer to your subscription page
  • Automate timing of your posts with Hootsuite
    • Schedule posts for mornings and evenings (rule of thumb for most scroll time)

DON'TS

  • Constantly make "asks" or "gift requests"
  • Simply share the "what" of your ministry
    • Raise a call to action
    • Explore and emphasize the "why"