Build a Strategy

Know Your Audience

  • Family members
  • Friends
  • Coworkers

Know Their Spaces

  • Media platforms (keep in mind your audience's accessibility to technology)
    • Email
      • Wide-ranging, effective and reliable
    • Facebook
      • Older generation
      • Post photos, videos and written content
    • Instagram
      • Younger generation
      • Post photos and videos
      • Make use of "Story" feature (content disappears after 24 hours)
  • Meet them in their social spheres

Know Their Interests

  • Develop a point of connection
  • Appeal to their passions